A pop-up retail space featuring local and international fashion designers:
February 2015, From the 27th – 28th of March, leading local and international fashion designers will converge underneath one roof to bring Mercedes-Benz Bokeh Fashion Film Festival goers a unique shopping experience.
The Mercedes-Benz Bokeh Fashion Film Festival, which brings together creatives in the film, fashion, artistic and related technical industries to celebrate their craft, is one of the most creative and inspiring fashion film festivals globally. Taking place over a two day, two night period at the luxurious 15 on Orange – African Pride Hotel in Cape Town, it acts as a platform for both local and international speakers, film makers, fashion designers and guests to network, nurturing the all important relationships amongst designers, film makers, producers and clients.
Founder of the festival and Cape Town local, Adrian Lazarus, has partnered with The Cape Town Fashion Council (CTFC) whose purpose is to represent, develop, support and grow the Western Cape fashion sector, highlighting its uniqueness and excellence on both a national and global scale. Together the partnership offers those attending the festival the opportunity to shop leading trends in a gallery-like shopping space. “The CTFC are undoubtedly the leaders in fostering great fashion in Africa. They are a proactive and dynamic team, and under the leadership of CTFC CEO Bryan Ramkilawan, I feel confident in taking direction from them when it comes to the fashion aspect at the festival”, says Adrian. The CTFC have used designer sales from previous collaborations as well as an internal curation process for the selecting of designers partaking in the CTFC Designer Pop-Up. In terms of leading trends that will be available for purchase Bryan says, “South African designers have adapted to international trends and have adopted the quick response approach to design, so expect to see international inspiration translated into South African style.”
International designer Anastasia Ramlall will also be showcasing her collection. Based in Mauritius, she started her AR RESORTS brand four years ago. “I wanted to create a Mauritian high-end collection employing our locals. I import my fabrics from around the world but the production takes place in our ateliers in Mauritius.” Catering to a niche market, she offers limited eclectic editions made with fabrics ranging from silk and crochet to linens and voiles. Her collection to be showcased, made up of graphic textiles, is both modern and sophisticated. Some pieces will exhibit an "East meets West" influence using beautiful fabrics in sequins, cut and embroidered by hand to create a chic, feminine feel. Anastasia, who is honoured to be participating in the festival, say, “I am fond of South Africa and its rich artistic and cultural diversity. As a Mauritian designer, it will be such a privilege for me to showcase my collection alongside talented South Africans.”
This unique retail space is set to add a fresh, exclusive edge to the event with a tinge of surprise. “It’s an exciting part of our festival, offering those attending the opportunity to interact directly with most of the designers who are showing on the fashion installations, as well as give them the chance to browses collections and purchase pieces made specifically for the festival”, says Adrian. Far too often fashionistas see designers only for a few seconds after their shows on the end of the runway. The festival encourages customers to meet the designers who can explain their designs first hand. The CTFC Designer Pop-Up, which will be located in the library of the 15 on Orange Hotel, will be open from 12h00 – 17h00 and 18h00 – 20h00 on both the 27th and 28th of March.